April 19, 2016

Haul: IMATS 2016

Good Morning! How was everyone's weekend? It finally started feeling like spring in New York so of course I want to break out every floral item I own. ANYWAY, it's been a while since I've been on here, so let's get into this haul.

This was my second time going to IMATS and it didn't fail. The positive vibe were everywhere and worth all the long waits in line (which might explain why my body still hurts). It was great this year because the places that my best friend Emma and I did have planned we actually didn't go to. We went to a lot of different brands this year and even though we might have spent a little more over budget, I really believe we got high quality products for the discounted price. 

This is just a sampling of what I got. I did get Morphe brushes that aren't included and lipsticks from Lime Crime and Besame (photos are inserted below!) 

Dose of Colors/ Lime Crime/ Jouer

Sometimes you go to IMATS and you have a main focus. This year it was lipsticks and for some reason Emma and I felt like needed 10. Dose of Colors and Jouer had their liquid lipsticks for $15 when they're normally around $18. To my surprise, Lime Crime's Veletines were discounted to $16 (normally $20) and the unicorn lipsticks were also discounted to $8 since some are being discontinued. Plus with Lime Crime, you got a free lipstick with any purchase $18 or more so of course I had to make that quota because, free lipstick. Besame was one of the cutest booths at IMATS. The 2 girls that worked the counter were dressed in vintage 1940's style and called everyone darlin' (so adorable). They didn't have the best discount on their lipsticks (normally $22 on sale for $20) but I've been dying to get a red lipstick from them so I figured now would be the best time to finally get one. Finally Miss Adoro was a hit last year and they still had great prices this year. They're lipsticks I believe were $5. Of course I got another red and a purple berry color but in my defense, the colors were named "skinny dippin" and "i dare you".  I really do have ridiculous reasons as to why I buy these products.This is a brand I highly recommend with great quality products but on the affordable end and their customer service is fantastic.

Left to Right: Jouer in Papaye, Besame in Merlot, Miss Adoro in Skinny Dippin', Lime Crime in Chinchilla, Dose of Colors in Stone, Lime Crime in Pumpkin (I have a love relationship with this one), Lime Crime in Coquette, Dose of Colors in Brick, Miss Adoro in I Dare You, Jouer in Petale de Rose

All of the lipsticks no matter what brand it was, had beautiful packaging. It was another factor to my purchases. 

MBA Cosmetics/ Swirl and Sparkle: 

Out of all of the booths there, I feel like the majority of my money went to MBA Cosmetics. Although I was disappointed to not find their flavored chapsticks there, they still had a lot to offer. I was amazed by the wide variety of shadows they had including glitters which made me reconsider going to violet voss since that line was insane. the shadow pans I believe range from $4-$5. I also got one of their glitters which looks like unicorn amazingness. I also picked up a blush (hint hint will probably be in my favorites) and one of their highlighters that has huge impact. It looks like a highlight that angels made. I'm in love.

Finally, Emma and I met Marii Lang, owner of Sparkle and Shine  and she introduced us to a brush cleaner that she created. It's so convenient to use since the soap is already in the jar (awesome for travel). You just wet your brushes, swirl it in the soap and rinse it off. You can get a deeper clean by swirling the brushes in the diamond provided on the inside of the lid. I found this works really well with beauty blenders as well. I was slightly intrigue because Emma pulled me over to tell me this smells like "Toasted Marshmallow" even though originally I had no idea what the product was. I was just ready to buy the product anyway just for the smell. She has so many cute designs and different scents as well as different size options. She was such a sweetheart to meet and I really recommend checking her out. The small one I got was $15 and the bigger ones I believe were $30. It's people like her and great products that I never knew about, that make me love IMATS. That you're constantly learning but also making new connections with other people who genuinely care about their products. Definitely one of my favorite people I met this year.

But seriously get the Toasted Marshmallow one. It's heavenly.

Wolfe Face Art and FX:

Yes I did purchase a palette from an FX booth and I have no experience but it's a field that I really want to start getting into. I talked with the talented Matt Limbach towards the end of the day and he was incredibly awesome. He was explaining how this palette was a great beginner basic palette. You get 12 colors that are perfect to mix together but when apply them to the face, the color stays true to their tone without getting muddy with the other colors. He was very understanding when I told him that I just teach myself off of YouTube videos and that I wasn't a professional in any way. He was down to earth and you could tell he had a great passion for this. So I'm really excited to start using this palette especially during the Halloween season ( I just have a huge love for that season).

IMATS this year was somehow better than the first time I went. I think I constantly want to go there because you keep continue to learn something new every time you go. You get to meet these people that have the same passion as you do and understand that all makeup is unique and different. It was nice branching out to other brands this year that I wasn't think I was going to like. It's worth the long waits in line, the traveling and waking up at 4am. So it's safe to say I'll probably be purchasing my ticket for next year's trip. 


  1. Those Lime Crime lipsticks are so cute! The unicorns and purple remind me of Lisa Frank. I hadn't heard of Lime Crime before until last month when I saw the Venus eyeshadow palettes. They look really pigmented.

    Sounds like you had a blast at IMATS and picked up lots of pretty goodies. I only recently found out about IMATS and that it's held literally a few miles away from me. Unfortunately, it was back in January so I couldn't make it. Hopefully next year!

    1. I think it's worth it just for the experience alone! And I love Lisa frank! I didn't even think about that. I'm obsessed and so happy I finally caved and bought the pumpkin color

    2. Lisa Frank was my jam back in elementary school!

      I remembered seeing a long line outside the convention center. I wasn't really into non-drugstore makeup at the time and didn't know what was going on. There was also no advertising in the neighborhood about what it was so I eventually found out while talking to an old co-worker. Now I really want to go! Discovering new brands is always so exciting <3